eCommerce Web Design
for Duluth Women, Duluth Trading Company
Category
eCommerce Banners, Web landing pages, Typography
Tools used
Adobe Photoshop, HTML & CSS Coding
About the Brand
Duluth Trading Company is national work wear and hard-working lifestyle brand based in the midwest, U.S.
Target Audience
Tough, hard-working, get-your-hands-dirty women ages 35-55.
Objective
Design eCommerce web banners that support each seasonal catalog drop (roughly every 1.5 months) for the home page, category pages, and miniature product page sidebar chevron banners. Create supporting Duluth Women editorial landing pages every 3 months.
Success
The presence of web banners to support products, and sales, advertised in the catalog consistently lifted sales with each catalog.
Home Page Banners
In my time at Duluth Trading Co., I produced hundreds of eCommerce web banners.
Category Page Banners
Design, typography, placing SEO text using HTML & CSS coding
Editorial Landing Pages
