TyTyMoji by Tyra Banks
for Tyra Banks
Category
Art Direction, Illustration, Project Management
Tools used
Adobe Illustrator, Adobe Photoshop, good old fashioned pencil & paper
About the Brand
Tyra Banks is a long standing fashion, beauty, and reality television icon, known and loved internationally.
Target Audience
Tyra fans of all ages, particularly those who watched the original America's Next Top Model.
Objective
Leading a team of 5 creatives, produce a sassy sticker emoji pack, featuring Tyra and some of her most meme-worthy moments, for Apple's brand new sticker feature at the launch of iOS X.
Success
TyTyMoji hit the ground running with the launch of Apple's new sticker feature and was a huge success. It was featured by Apple on Twitter and in the Apple App Store – reaching number 1 in the Top Paid and Top Grossing categories. The sticker pack was also featured in Cosmopolitan, Refinery29, TechCrunch, VentureBeat, Yahoo Tech, Bustle, and Hello Giggles.
Vector Illustration
Using Adobe Illustrator, I illustrated 9 face reaction stickers and directed one of my artists to illustrate the hair for each.
Art Direction
Keeping the style cute, fun, and sassy, I directed my artists in illustrating 50 additional sticker emojis, some animated.
App Store Screenshots
Screenshot composites were created in tablet and phone sizes to advertise the sticker set and demonstrate its use.
Success
TyTyMoji reached #1 in Apple's Top Paid and Top Grossing categories and was featured in Cosmopolitan, Refinery29, TechCrunch, VentureBeat, Yahoo Tech, Bustle, and Hello Giggles.
