Tutorial Videos
for Egg! The Game, Nix Hydra Games Inc.
Category
Motion trailer video creation, Art Direction
Tools used
Adobe Premier, Adobe Photoshop
About the Brand
Nix Hydra Games Inc. is a female founded, female lead development company that creates mobile games that are magical, colorful, and friendly.
Target Audience
Girls ages 13 - 16, "magical" millennials who love cute, friendly, colorful things.
Objective
Create a series of tutorial videos to address fan questions after the successful launch of Egg! The Game. While art directing an animator to create some specific animations for me, I captured game footage, created title assets, and cut everything together for the final videos.
Success
Reaching over 30.5k views, the tutorial video series was extremely successful, significantly reducing confused app store reviews and the number of questions customer service received.