Product Photography
Merch for Egg! The Game
Nix Hydra Games Inc.
Nix Hydra Games Inc.
Category
Photography, Image Retouching, Photo Art Direction
Tools used
Nikon DSLR, studio lighting kit, Adobe Lightroom, Adobe Photoshop
About the Brand
Nix Hydra Games Inc. is a female founded, female lead development company that creates mobile games that are magical, colorful, and friendly.
Target Audience
Girls ages 13 - 16, "magical" millennials who love cute, friendly, colorful things.
Objective
Working models who fit the target audience's aspirations, art direct and photograph all merchandise for Egg! The Game in a studio environment, both on-figure and off-figure. Images would be used on the online merch store as well as on social media.
Success
The images are clean, with crisp edges, demonstrating the fit, form, and function of each product without losing the fun, bubbly personality of the brand. Both functional and engaging, they were effective for use as online store product shots and social media posts both, giving sales a noticeable lift.
Photo Retouching
All final selects from the product photoshoot were retouched by yours truly using Adobe Lightroom and Adobe Photoshop.
T-shirt
I photographed this black crop top t-shirt, with metallic gold details, on two different body types, giving both models direction in what was most brand appropriate to wear with the crop top, and what kind of energy and posing to bring to the shoot.
Nail Decals
Models were directed in nail color and accessory choices as well as hand posing.
Egg! Plushie
The Plushie was photographed with people (and dogs!) for scale, and to keep the viewer engaged – able to imagine how the plushie would fit into their life. Additional retouching was needed for the more straight forward product shots to separate the white plush from the 20% gray background, and to keep it looking optimally plump and perky.
