App Store Assets: Color Drop
for Nix Hydra Games Inc.
Category
Digital Design, Art Direction, App Store Feature, Mobile Games & Apps
Tools used
Adobe Photoshop, Adobe Premiere, Facebook Ad Manager
About the Brand
Nix Hydra Games Inc. is a female founded, female lead development company that creates mobile games that are magical, colorful, and friendly.
Target Audience
Girls ages 13 - 16, "magical" millennials who love cute, friendly, colorful things.
App Store Screenshots
Designed in portrait and landscape modes for iPhone and iPad.
Mobile Game Icon
In order to A/B test which icon styles resonated best with our target audience, I designed two variations of the icon. Version A, the rainbow drip, proved to be the winner.
Version A: Rainbow Drip
Version B: Bundle
Facebook Ads
Working closely with the marketing team, I created concepts for static and animated Facebook ads. I produced all static ads personally then art directed an animator to produce a variety of motion ads based on storyboards I provided them with.
Static Ad Art
Animated Ad Art